The Shocking Truth About How Car Dealers Make Their Profit (Part Two): Dealer Holdbacks, Dealer Cash, Trade-Ins
Consumers are conditioned to look at the posted invoice price (or MSRP) of a car and assume that’s what the dealer paid for it, or that is fair and true price. Wrong. Manufacturer money, hidden money, is a game changer: No. 1, the Dealer holdback: This is money the manufacturer pays to the dealer only after a…